LOUISVILLE, KY – The PGA of America
announced today a new ticketing
procedure for the 2014 PGA Championship at Valhalla Golf Club that will give
priority, to early online registration. Fans should act now to reserve
their spot in line for the public ticket sale, which runs from Aug. 12-Sept.
20, 2013.
At a Louisville, Ky., news conference
earlier today, PGA of America officials explained that past PGA Championships at Valhalla in 1996 and
2000 were sellouts, and the 2014 PGA Championship is expected to be no
different. The new procedure requires fans to complete a free online
registration prior to Aug. 12 in order to be eligible to purchase tickets.
The earlier that fans register, the
better positioned they will be to purchase the most popular tickets, officials
said. If each individual in the PGA database who has supported past PGA of
America events at Valhalla were to complete an online registration for the 2014
event, competition for tickets would be in excess of 120,000 people, and
tickets would essentially be sold out for the entire week.
“Consumers’ access to tickets will be
determined by how early they have registered,” said 2014 PGA Championship
Director Brett Sterba. “Registrants will be placed into tiered purchasing
groups that will be assigned a specific window of opportunity to purchase
tickets. The sooner you register, the more likely you are to be in one of our
early groups. We think this new procedure is balanced and fair, and it gives
spectators some control over securing their place in line for the tickets that
are most in demand.”
To help create additional purchasing
options, PGA officials also announced the introduction of daily grounds
tickets, which allows spectators to choose a single day of play instead of
purchasing a full, weeklong pass. This is the first time daily tickets have been
offered at a PGA Championship in the Louisville market.
“The fans drive the success of all our
events, and we’re always working on ways to make their experience even better,”
said PGA of America President Ted Bishop. “We used this registration-based tiered
sales system for the first time at the 2012 PGA Championship in South Carolina,
and it worked extremely well, setting PGA Championship sales records by selling
94 percent of budgeted tickets in just six weeks. The public response was
overwhelmingly positive, so we are thrilled to introduce it in
Louisville.”
Full details on the early registration
process are available at www.2014PGA.com. Registration takes a few moments, and there is no
obligation to purchase tickets by completing the online form. Ticket pricing will be announced prior to the first day of
the public sale in August.
ABOUT PGA OF AMERICA: Since
its founding in 1916, the PGA of America has maintained a twofold mission: to
establish and elevate the standards of the profession and to grow interest and
participation in the game of golf. By establishing and elevating the standards
of the golf profession through world-class education, career services,
marketing and research programs, the PGA enables its professionals to maximize
their performance in their respective career paths and showcases them as
experts in the game and in the multi-billion dollar golf industry. By creating
and delivering world-class championships and innovative programs, the PGA of America
elevates the public’s interest in the game, the desire to play more golf, and
ensures accessibility to the game for everyone, everywhere. For more
information, visit www.PGA.com.